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Conduct your own “change scavenger hunts” in your organization. Look around and spot changes that have occurred in your organization or industry in the past year. Which jobs developed, shrunk, or disappeared? There are many ways to evaluate trends and changes in your profession, organization and industry to leverage growth and opportunity. Start by building a network with leaders in your profession and industry. Look at what the innovators are saying and doing. Monitor changes in the competition’s camp. Discuss trends and coming changes with your managers and mentors. Ask them which new competencies and skills are going to be required to meet the changes. Learn those new skills. Get yourself ready for what’s coming!!

About the Author
Caela Farren, Ph. D.
is President of MasteryWorks, Inc., - a leading Career Development consulting organization offering innovative solutions to large and mid-size companies, including Baylor Health Care, Brown Forman, Northrop Grumman, Bayer, Sprint, Sodexo, Sandia National Labs, and CapitalOne. MasteryWorks, Inc., provides enterprise web portals, training, consulting, e-Learning, and an assessment framework for employees and managers. For more than thirty-five years, Dr. Farren has been a passionate leader around complex issues redefining the workplace. She envisioned the current workplace climate fifteen years ago, when she published a cornerstone compendium on career development, “Who’s Running Your Career: Creating Stable Work in Unstable Times” (Bard Press, 1997). Through MasteryWorks, Inc., she oversees solutions that create the foundation for impact-filled “career conversations” - centered on increased contribution, performance, and fit. She is the leading authority of strategic approaches which consistently deliver employee engagement and retention goals for her clients. In her current series, Dr. Farren discusses, “Career Development for Success.”

Contact Tom Karl, Executive Vice President, or call 1(800)229-5712 for more information.

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New Jobs are Coming: Are You Ready?
by Caela Farren, Ph.D., MasteryWorks, Inc.


To achieve career success, recognize trends and coming changes in your organization. This is just as essential to employees as it is to leaders and managers.What business smarts do CEO’s like Steve Jobs, Bill Gates, Warren Buffet and Sam Walton have in common? A meticulous business plan and skilled management? Great ideas? Of course, but I believe the single characteristic that joins these and other best CEO’s at the hip is a steely focus on trends and coming changes. They had an uncanny strategic vision of how to add long-term value. To achieve career success, recognize trends and coming changes in your organization. This is just as essential to employees as it is to leaders and managers. Always be open to follow the waves of the future. Best CEOs of 2012 – 24/7 Wall St.

Passion, support, and opportunity will fuel your career. Dr. Peter Benson’s “Thriving Formula” to ignite an explosive career was the combination of spark with three spark champions or mentors and the opportunity to put them all together. This formula is essential to allow you to break the bonds holding you back and blast off your career to new heights.

  • Do you see the trends and coming changes in your organization? Industry? or profession?
  • Do you know where your organization is headed? What new jobs will appear?
  • Have you thought about how your job, profession and organization will be affected by current and future trends and changes?

New jobs are coming and you better be prepared. Change is inevitable. Be on the lookout for the change waves to ride!

Change is all around you
When coaching, I like to send people out on “change scavenger hunts.” I ask them to catalogue things that werenít out there two-three years ago. Look around you for a week. These are some things they see:

  • Digital menu screens in Panera
  • Cell phone “apps” for just about everything
  • Bar codes replacing physical inventory and ordering
  • Skype and GoToMeeting replacing air travel and hotel meeting spaces
  • Books, music and everything under the sun digitally accessible in the cloud
  • Netflix offers onliine movie and tv show streaming to any internet-ready device rather than through the mail
  • Medical records shared between doctors and hospitals
  • Organic markets and restaurants expanding
  • Wind farms over the horizon
  • Solar panels in cities and the suburbs
  • Cell phones and tablets replacing computers and land lines
  • Carry-on bags that move forwards, backwards and sideways
  • Auto design changed for fuel efficiency, the carbon buildup and environmental concerns

These were just a few of the changes on their lists. What’s on your list when you look around your organization? What do you see changing?

Why is this Important? Especially in your organization.
Every change and trend opens and closes career opportunities. New products and services appear and others disappear. New companies flourish and others decline. New jobs come into being and others vanish. Professions get centralized into specialized companies, requiring new skill sets.

Do a Scavenger Hunt in your own organization. What do you see on the horizon?

  • What new business units have appeared? Which ones are vanishing?
  • What new jobs are appearing? Which ones are disappearing?
  • What new skill sets will be needed? Which ones will become obsolete?
  • What professions will grow because of your organization mission? Which ones might decline?
  • Which of these changes will impact you?

When you see the coming changes in your organization, will you be ready?

Missed the Trends
Eastman Kodak, founded by George Eastman in Rochester, NY in 1889, held a 90% market share of domestic photographic film and film developing sales. The change to digital sent Kodak reeling into bankruptcy. Rochester’s businesses, restaurants, stores and real estate were decimated. The city itself is reportedly close to bankruptcy.
The ripple effect sent waves to nationwide Kodak kiosks, to film developing organizations, to chemical and raw material suppliers, to film camera and photography darkroom equipment manufacturers, to photo suppliers, lens and paper manufacturers, etc. Most saw the coming change but thousands of careers were nonetheless devastated. Recognizing major trends and taking early action is critical to having a sustainable career.

Leveraged the Changes
Mike Davis, a computer engineer followed the trends and coming changes and did take appropriate action. When the burgeoning IT industry brought with it hackers, attackers, scammers and spammers, he quit his job in the highly competitive computer industry and followed the wave of the future. Heís now paid a healthy six figure income and travels the globe on secret IT jobs as a counter cyber-attack spy, where he tears apart equipment and tracks software invasions. He identified the trends and took action.

Become a Trend Tracker
and Leverage What You Find

Changes in your organization usually come from larger industry trends. Spend some part of your day gathering information about major industry trends. Look at what leaders and innovators are saying and doing. Keep your ear to the ground and monitor what changes are going on in the competitionís camp. Discuss major trends and coming changes with your managers and leaders. Ask them: what they consider new? what they see coming? and what new competencies and skills are going to be required to meet the coming changes? Discuss which new products and services will address the trends. Most importantly, have your own development plan to meet these changes. Get clear on new skill requirements and take on projects, jobs, or on-line learning to build these skills. Donít wait! Make yourself indispensable for the future!

Don’t Become Obsolete
There are three million highly skilled jobs that cannot be presently filled despite high unemployment rates. According to Tom Friedman of the New York Times, “We’re in the midst of a perfect storm: a Great Recession that has caused a sharp increase in unemployment and a Great Inflection – a merger of the information technology revolution and globalization that is simultaneously wiping out many decent-wage, middle-skilled jobs, which were the foundation of our middle class, and replacing them with decent-wage, high-skilled jobs. Every decent-paying job today takes more skill and more education, but too many Americans arenít ready.”

Are you learning and leveraging the coming opportunities? The success of your career depends upon knowing how to identify, evaluate and leverage the opportunities of change. New jobs are coming in your organization. Are you getting ready?


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